Marketing

CPM Calculator

Calculate cost per thousand impressions (CPM) from your total ad spend and impression count.

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Cost per 1,000 impressions (CPM)

CPM = (Cost / Impressions) × 1,000

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Frequently Asked Questions

Quick answers to common questions

What is CPM?+

Cost Per Mille (thousand) — the cost to show your ad 1,000 times. CPM = (Cost / Impressions) × 1,000.

What is a good CPM?+

Varies by platform and audience. Display ads often range ₹50–₹500+ CPM depending on targeting and geography.

CPM vs CPC?+

CPM charges per impression; CPC charges per click. Use CPM for brand awareness, CPC for performance campaigns.

Is my data private?+

Yes. Calculations run entirely in your browser.