Marketing
Marketing ROI Calculator
Calculate marketing ROI, ROAS, and net profit from your campaign spend and attributed revenue.
200.00%
Marketing ROI
3.00x
ROAS
₹1,00,000.00
Net profit
₹1,50,000.00
Revenue
ROI = ((Revenue − Spend) / Spend) × 100. ROAS = Revenue / Spend. Use attributed revenue from your analytics platform.
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Frequently Asked Questions
Quick answers to common questions
How is marketing ROI calculated?+
ROI = ((Revenue − Spend) / Spend) × 100%. A 100% ROI means you doubled your money.
What is ROAS?+
Return on Ad Spend = Revenue / Spend. A ROAS of 4x means ₹4 revenue per ₹1 spent.
What revenue should I use?+
Use revenue attributed to the campaign from your analytics or CRM, not total company revenue.
What is a good marketing ROI?+
Varies by industry. E-commerce often targets 5:1 ROAS or higher; B2B may accept lower short-term ROI for pipeline.